Tonight is the tasting at Pres A Vi in San Francisco. I'll need to prepare business cards and order forms. I've hired Kristin to help me out with the wine business, and she's starting today at 10am.
This wine business is hard enough with managing the vineyards, making the wine, selling the wine... I'm ready for some help here at the ranch.
For the last year or so, I had retained a friend of mine, Tim Conner, to "professionalize" the front office operations, and to take over a good part of Sales and Marketing. He was successful in getting some East Coast distributors to take notice and order significant quantities of '04 wine, and in outsourcing warehousing and shipping, streamlining the business and making customer service easier to manage. The release of our 2006 vintage in September of last year, however, coincided with the nation's Economic Meltdown. Distributors have made no orders since then, so the vast majority of my sales since then have been direct-to-consumer, with a few wholesale sales thrown in. The overhead of an offsite sales office is no longer justified, so I'm moving all operations here to the ranch.
I posted an internship ad at Sonoma State University awhile back, and hired a student who was just about to graduate with a degree in wine business. She poured at a tasting for me in May and compiled a newsletter that was successfully implemented. Then, after her graduation trip to Vegas, she dropped incommunicado except for one email that indicated that she was swamped with work. Nothing more.
Kristin's here. Time to go...
Thursday, June 25, 2009
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